Cumulus Media’s Newstalk KBOI and the U.S. Marine Corps Reserve Once Again Break Records in “Idaho’s Largest Toy Drive,” an Annual 12-Day Holiday Toy Drive Benefiting Toys for Tots
BOISE, ID – December 22, 2023 — Cumulus Media (NASDAQ: CMLS) announces that Newstalk KBOI 93.1 FM/670 AM in Boise, ID, and the U.S. Marine Corps Reserve broke records once again for their annual holiday toy drive – the aptly named “Idaho’s Largest Toy Drive” – benefiting Toys for Tots in Boise and children in Idaho, Eastern Oregon, and Northern Nevada. In its seventh year, over the course of the 12-day event, Newstalk KBOI collected more than 34,257 donated toys, more than 200 bicycles and raised $63,336 in cash donations for Toys for Tots. “Idaho’s Largest Toy Drive” was held at the Meridian Crossroads Shopping Center in Meridian, ID, from November 24th through December 5th.
Nate Shelman, Program Director, Newstalk KBOI, said: “It is truly amazing to see the audience, station partners and other businesses come out, in force, year after year. To think, in the past seven years, this audience has filled almost twenty 53-foot trailers. Each toy, book and bike bring Christmas to a kid and a family in need and lets them know we support them.”
First Sergeant Kaleb Wagy, 4th Marine Division, 4th LAR Battalion Company C, said: “This year’s “Idaho’s Largest Toy Drive” accounted for more than half of the toys collected in this year’s campaign. Because of this effort, Charlie Co., was able to help more than 15,000 kids and families in the Treasure Valley. We are already looking forward to next year!”
For more information or to stream Newstalk KBOI, visit https://www.kboi.com/.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, lisa@dollcomm.com and 512.633.4084.