Cumulus Bloomington Radio Stations Raise Over $103,000 in Annual Two-Day Cumulus Cares for St. Jude Kids Radiothon Benefiting St. Jude Children’s Research Hospital
BLOOMINGTON, IL – February 26, 2024 – Cumulus Media (NASDAQ: CMLS) announces that Cumulus Bloomington, IL, radio stations 101.5 WBNQ/WBNQ-FM (CHR), B104/WBWN-FM (Country), and WJBC AM 1230 and FM 102.1/WJBC-AM (News/Talk) and listeners joined forces to raise $103,739 for St. Jude Children’s Research Hospital through its annual two-day Cumulus Cares for St. Jude Kids Radiothon. The successful fundraising event was held on-air and online on Thursday, February 8th and Friday, February 9th to support the lifesaving mission of St. Jude that no child should die in the dawn of life.
All funds raised during the event go directly to St. Jude Children’s Research Hospital and will support St. Jude patients and families who never receive a bill from St. Jude for the cost of treatment, travel, housing, or food. At St. Jude, no child is denied treatment based on race, religion, or a family’s ability to pay. Since St. Jude opened its doors in 1962, the survival rate for childhood cancer has risen from 20% to more than 80% today.
Dana Bell, Director of Non-Traditional Revenue, Cumulus Bloomington, said: “We are very grateful to our sponsors and our listeners for their support in making this event such a success. We truly could not do it without all of them. Many families throughout Central Illinois have been touched by the work of St. Jude Children’s Research Hospital. We’re so grateful we are able to give back to an organization that makes lifesaving differences locally, nationally, and worldwide.”
Cumulus Bloomington on-air hosts including Susan Saunders and Cody West on 101.5 WBNQ, Faith Rinker and Buck Stevens on B104/WBWN, and Scott Miller, Neil Doyle, and Blake Hass on WJBC broadcasted live in-studio, with special guests, interviews and more to support the kids of St. Jude.
Joining Cumulus Bloomington in this annual effort for kids were Presenting Sponsors O’Brien Auto Team of Bloomington-Normal and Four Seasons Health Club.
To donate to St. Jude Children’s Research Hospital, visit: https://www.stjude.org/donate/radio.html?promo=country-cares&sc_cid=ptn88900&source_code=ORQWBWNII24.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital® is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Our purpose is clear: Finding cures. Saving children®. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 60 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following on Twitter (@stjude).
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, lisa@dollcomm.com and 512.633.4084.