Cumulus Media Takes Rock Fans Backstage With Mötley Crüe in “Your Music Plus” Audio Feature Sharing Stories Behind the Making of the Band’s New Single, “Dogs of War”
“Dogs of War” is the First New Music from “The World’s Most Notorious Rock Band” Since 2019, and the First Single From the Band Since Recent Signing to Big Machine Records
ATLANTA, GA – April 29, 2024 — Cumulus Media (NASDAQ: CMLS) announces the launch today of the latest installment of its exclusive multi-part audio series, Your Music Plus, featuring exclusive insights and personal stories from iconic Rock band, Mötley Crüe, on the making of their new single, “Dogs of War,” out now on Big Machine Records. The campaign will air on Cumulus Media’s Rock stations across the U.S. over the next eight weeks. “Dogs of War” is the band’s first single since 2019.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Mötley Crüe’s new chapter with Big Machine Records is blasting off like a rocket, and Cumulus Media’s Rock stations are along for the ride as we launch the next Your Music Plus campaign with their vicious new song, “Dogs Of War.” We’re thrilled to partner with the band and label to bring the Crüe’s new music to our audience, along with exclusive behind-the-scenes audio about the music, the band, and their very loud future.”
“Growing up in Southern California, I was in Hollywood when these new rock ’n roll sheriffs took over. It was loud. It was powerful. It was game changing,” said Big Machine Chairman, Scott Borchetta. “Vince, Nikki, and Tommy, along with new guitarist John 5, have reignited the Mötley Crüe flame with ferocious new music, starting with the incredible new track, “Dogs Of War”. To introduce this new music, I’m so excited to partner with Cumulus and their Rock stations on the Your Music Plus program, which guarantees that Rock fans across the country will have incredible content and access to all things CRÜE! Fans, unite… and SHOUT!”
Cumulus Media debuted the high-profile Your Music Plus (originally dubbed Your Music First) campaign in February 2023 to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.
Previous campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),”Republic Records recording artist Shania Twain’s “Giddy Up!,”Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover,” Broken Bow Records recording artist Lainey Wilson’s “Watermelon Moonshine,” Warner Music Nashville recording artists Dan + Shay’s “Save Me The Trouble,” Atlantic Records recording artist Gucci Mane’s “There I Go,” Arista Records recording artist Mäneskin’s “Honey (Are U Coming?),” BBR Music Group recording artist Jason Aldean’s “Let Your Boys Be Country,” BBR Music Group artist Jelly Roll’s “Halfway to Hell,” Pearl Jam’s “Dark Matter,” and Warner Music Nashville’s Zac Brown Band’s “Tie Up.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
About Mötley Crüe
Hailing from Los Angeles, CA, Mötley Crüe has commandeered the rock pantheon for 40+ years. The band has sold over 100 million albums worldwide, garnered 7 USA platinum and multi-platinum albums, 22 Top 40 mainstream rock hits, 6 Top 20 pop singles, 3 GRAMMY® nominations, 5 New York Times bestselling books, a star on the Hollywood Walk of Fame, and a hit Netflix hit movie. The
quartet has amassed over 5 billion streams across digital platforms and over 8 million followers on social media. Known for their iconic live performances, Mötley Crüe has sold out countless tours around the world in front of millions of fans with groundbreaking production highlights, such as Tommy Lee’s drum rollercoaster and Nikki Sixx’s flame-throwing bass. The band pioneered the Las Vegas rock residency with a sold-out run in 2012 and continues to push the limits of live performance. Mötley Crüe’s hit songs, such as “Kickstart My Heart” and “Home Sweet Home,” are frequently licensed by major brands, such as NASCAR, Dodge, Coldwell Banker, Carl’s Jr., and KIA, to name a few. Their music can also be heard on hit TV shows, such as Stranger Things and Cobra Kai, amongst many others. The band’s biography, The Dirt: Confessions of the World’s Most Notorious Rock Band, became a New York Times bestseller in 2001 and has sold over 1 million copies worldwide. Members of the band have authored 4 additional New York Times bestselling books since. In 2019, Netflix premiered The Dirt, a biopic based on the bestselling book which became a global hit movie, scoring a 94% positive audience score on Rotten Tomatoes. As a result, Mötley Crüe gained a new generation of young fans, who discovered the band through the movie and further solidified their iconic status, relevance, and the timelessness of their songwriting. Mötley Crüe remains a huge global draw 43 years into their career, co-headlining a sold-out North American stadium tour with Def Leppard in 2022. The tour continued around the world into 2023, with legs in Latin America, Europe, Japan, and Australia, before concluding in Melbourne in November of that year. Now touring throughout 2024, the iconic band is ushering in a brand-new era with their recent signing to Big Machine Records and subsequent single, “Dogs of War,” the band’s first release since 2019. For more information, visit motley.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.