Audio Feature Will Air on Cumulus Media’s Rock Stations Across the U.S. for the Next Eight Weeks

ATLANTA, GA – January 27, 2025 — Cumulus Media (NASDAQ: CMLS) announces the launch this week of the latest installment of its exclusive multi-part audio series, Your Music Plus, featuring stories behind the making of Alternative Hard Rock band Papa Roach’s new single, “Even If It Kills Me.” The audio series runs for the next eight weeks on Cumulus Media’s Rock-formatted stations across the U.S. 

Papa Roach, the two-time GRAMMY-nominated, platinum-selling pioneers of Alternative Hard Rock, celebrates the 25^th anniversary of their groundbreaking album INFEST in 2025. Known for their candid approach to mental health, the band has long used their platform to raise awareness for the topic and suicide prevention. “Even If It Kills Me” was released on Papa Roach’s own label, New Noize Records, kicking off a new chapter for the California Rockers. Following sold-out arenas in the UK and Europe, their Rise of the Roach tour will continue across North American arenas and amphitheaters in 2025. 

Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Cumulus Media is thrilled to partner with Papa Roach’s New Noize Records and 10^th Street Entertainment to bring “Even If It Kills Me” to our Rock audience through Your Music Plus. The song is a propulsive Rock track with a powerful message of being there for those who need help. Combined with exclusive audio from Papa Roach frontman, Jacoby Shaddix, our Rock listeners will get treated to an amazing YMP campaign.” 

Ian Dietrich, Artist Manager and GM, New Noize Records, commented: “New Noize Records and Papa Roach are proud to partner with Cumulus on “Even If It Kills Me”, Papa Roach’s first new song in three years. Rock fans across the nation are in for a treat with the engaging Your Music Plus program.” 

Your Music Plus highlights new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.  

About Papa Roach 

Papa Roach, the two-time GRAMMY-nominated, Platinum-selling pioneers of Alternative Hard Rock, is celebrating the 25th Anniversary of their groundbreaking album INFEST in 2025. Known for their candid approach to mental health, the band has long used their platform to raise awareness for the topic and suicide prevention, initially with their iconic hit “Last Resort” and through their recent collaboration with Carrie Underwood on “Leave A Light On (Talk Away The Dark)” which continues to climb the charts almost full year after its release. The ever-evolving band has released eleven studio albums to date, with their latest, Ego Trip, on their own label, New Noize Records. The band’s music has racked up over 850 million streams globally, with Ego Trip producing four #1 singles and adding to their impressive tally of 26 Top-10 hits and 12 #1s across Rock, Alternative, and Hot AC charts. Now, Papa Roach is kicking off a new chapter with the release of “Even If It Kills Me.” Following sold-out arenas in the UK and Europe, their Rise of the Roach tour will continue across North American arenas and amphitheaters in 2025. 

About Cumulus Media   

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com. 

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.