Dallas/Fort Worth, TX – March 25, 2025 – New Country 96.3’s beloved morning show hosts, Hawkeye and Michelle, cracked open an egg-citing opportunity for their DFW listeners with the Hawkeye & Michelle’s Great Egg Giveaway!

With the rising cost of eggs, Hawkeye and Michelle stepped up to help the DFW community. From Monday, March 17^th through Thursday, March 20^th, listeners were invited to tune in to New Country 96.3 for a chance to win $100 worth of eggs from Kroger. To cap the excitement of the week-long giveaway, Hawkeye and Michelle took their show on the road on Friday, March 21^st, broadcasting live from Kroger in Plano, TX. At this special event, they gave away 96 cartons of eggs to lucky attendees, spreading joy and positivity early on a Friday morning.

New Country 96.3 Morning Host Michelle Rodriguez said: “It started organically during a Valentine’s Day promotion where we were giving winners the options of eggs or flowers and noticed an interest from our audience. It was a fun way to engage with our listeners while addressing the real issue of rising egg prices.”

Hawkeye & Michelle’s Great Egg Giveaway was proudly brought to listeners by New Country 96.3 and Kroger. For more details, tune in to Hawkeye and Michelle every morning or visit  https://www.newcountry963.com/.

About New Country 96.3

New Country 96.3 (KSCS-FM) is a leading Country music station in Dallas-Fort Worth, TX, dedicated to delivering great music, engaging content, and community-focused initiatives. The station is owned and operated by Cumulus Media.

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.