On-Air, Online, and In-Person Promotions Were So Successful That Cumulus Mobile/Pensacola Will Host a Second Gulf Coast Pet Adoption Festival in Pensacola at Escambia County Animal Welfare on Saturday, May 3rd

MOBILE, AL – April 1, 2025 — Cumulus Media (NASDAQ:CMLS) announces that its 10 stations in Mobile, AL, and Pensacola, FL, joined forces with the Mobile County Animal Shelter and sponsors Rich’s Car Wash, Netherland Air Conditioning, Makeda Nichols State Farm, Tameron Subaru, and Corsentino Chiropractic to find forever homes for the area’s homeless pets through the first-ever Gulf Coast Pet Adoption Festival. The successful community initiative was held on Saturday, March 22, 2025, at the Mobile County Animal Shelter, 7665 Howells Ferry Road, in Mobile, and connected 28 dogs with new families who adopted them that day. In addition, more than 50 applications were received by day’s end from people wanting to adopt animals coming into the shelter in the coming days and weeks. A combined total of 38 pets found homes as a result of this initiative.

In the weeks leading up to the festival, Cumulus Mobile stations brought animals available for adoption into the studios and featured them on-air and on Facebook Live. The result: Every pet that was showcased on-air was adopted within days. Moving forward, Cumulus Mobile stations will continue to feature homeless animals on-air every week, with the goal of finding every pet a loving home.

The Mobile/Pensacola region of the country is particularly vulnerable to storms and hurricanes, which increases the problem of abandoned or stranded pets. There is an even greater need in Pensacola, where there are more than 275 homeless animals that currently need a home. The stage is set to solve this problem on May 3, 2025, when Cumulus Media joins its sponsors and Escambia County Animal Welfare for the second Gulf Coast Pet Adoption Festival in Pensacola. The festival will be held from 11:00am-3:00pm at Escambia Country Animal Welfare Department, 200 W. Fairfield Drive, in Pensacola.

Don Boyd, Regional Vice President/Market Manager, Cumulus Mobile/Pensacola, said: “This all started when I began seeing post after post on social media about pets in Gulf Coast shelters needing homes. The number of homeless dogs in our area is staggering, and I knew we had to do something. I shared the vision with our team, and Regional Promotions Director, Cami Marlowe immediately got to work reaching out to local shelters. We quickly learned that the Mobile County Animal Shelter was in urgent need of support. After touring the facility and meeting these amazing dogs, our entire staff was all-in.”

Boyd continued: “Soon, one dog after another was walking through our station doors and into our studios—and within days, every one of them had been adopted. That’s when we knew we were onto something powerful. On the day of the event, the response was overwhelming. Listeners were lined up 20 deep within the first hour, and dogs were finding their forever homes within minutes. This is the power of local radio and digital coming together to serve the community. My hope is that this brings more awareness to the issue of homeless pets and inspires other communities to take action. Because the truth is, we can make a difference—one dog at a time.”

Hannah Overbay, Adoption Placement Specialist, Mobile County Animal Shelter, commented: “We were hoping for at least five adoptions during the Mobile Pet Adoption Festival. To place 28 dogs into loving homes was more than we’ve ever done in one day. This has surpassed all expectations with 38 adoptions in all since connecting with the Cumulus team. The overwhelming community support was truly heartwarming. Our entire staff is ecstatic to see so many animals find their forever families and we’re excited to continue this mission.”

For more information about adopting a homeless pet in Mobile, visit: https://www.mobilecountyal.gov/government/departments/animal-control/pet-adoptions/.

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.