Cumulus Media “Your Music Plus” Audio Feature Shines Spotlight on the Making of Falling In Reverse’s Summer Rock Anthem “All My Life,” Featuring Jelly Roll
ATLANTA, GA – July 1, 2024 — Cumulus Media (NASDAQ: CMLS) announces the launch today of the latest installment of its exclusive multi-part audio series, Your Music Plus, featuring stories behind the making of Country-tinged Rock song, “All My Life,” the new single by Falling In Reverse with Country artist Jelly Roll. “All My Life” is featured on Falling In Reverse’s 2024 album Popular Monster, the trailblazing postmodern group’s first full-length release in seven years. In the Your Music Plus audio series, songwriter Ronnie Radke, lead vocalist of Falling In Reverse, opens up about the group’s Rock journey, their new album, working with Jelly Roll, and how outspokenness helps keep their music relevant. The new campaign will air on Cumulus Media’s Rock stations across the U.S. over the next eight weeks.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “’All My Life’ by Falling In Reverse featuring Jelly Roll is the perfect summer Rock anthem, and we’re excited to partner with Epitaph Records to bring it to our listeners as the next Your Music Plus campaign. The song is relatable to anyone trying to make today a little bit better than yesterday, with an infectious hook demanding repeated listens. Lead singer Ronnie Radke’s exclusive audio about the music gives real insight into the song, the band, and his unique perspectives on fame.”
Brett Gurewitz, Founder/CEO, Epitaph Records, said: “We’re thrilled to see the incredible response to ‘All My Life’ by Falling in Reverse featuring Jelly Roll. This track is a groundbreaking fusion of Rock, Metal, Country, and Hip-Hop, showcasing Ronnie Radke’s unparalleled versatility and ability to captivate audiences with humor and originality.”
Your Music Plus highlights new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.
Previous campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),”Republic Records recording artist Shania Twain’s “Giddy Up!,”Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover,” Broken Bow Records recording artist Lainey Wilson’s “Watermelon Moonshine,” Warner Music Nashville recording artists Dan + Shay’s “Save Me The Trouble,” Atlantic Records recording artist Gucci Mane’s “There I Go,” Arista Records recording artist Mäneskin’s “Honey (Are U Coming?),” BBR Music Group recording artist Jason Aldean’s “Let Your Boys Be Country,” BBR Music Group artist Jelly Roll’s “Halfway to Hell” and “I Am Not Okay,” Pearl Jam’s “Dark Matter,” Warner Music Nashville’s Zac Brown Band’s “Tie Up,” and Mötley Crüe’s “Dogs of War.”
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
About Falling In Reverse
FALLING IN REVERSE return with 2024’s Popular Monster, the postmodern trailblazer’s first full-length in seven years. The album arrives armed with no less than three RIAA-certified gold singles (“ZOMBIFIED,” “Voices in My Head,” “Watch the World Burn”), the double-platinum title track, a reimagined nü-metal classic, and six brand new anthems of furious metal, melody, and hip-hop.
Popular Monster is a defiant statement and triumphant victory for singer, songwriter, bandleader, and provocateur Ronnie Radke, who invented Falling In Reverse inside a prison cell.
Radke fills the fifth full-length from Falling In Reverse with invincible and irresistible songs that resonate across generations and genres. Co-produced with longtime collaborator Tyler Smyth (I Prevail, Skillet, Lights), Popular Monster is full of confessional angst, bravado, and clever wordplay.
Ronnie formed a series of pop-punk bands in Las Vegas as a teenager, culminating in the creation of Escape The Fate. The metalcore group’s meteoric rise coincided with the singer’s spiral into addiction. By the time he was sentenced to two years in prison, the band he started had moved on without him. Some fans, critics, and industry types figured his story would end there.
They were very wrong.
The gold-certified debut album from Falling In Reverse, The Drug In Me Is You (2011), arrived less than two years after Ronnie’s release. Thanks to his formative fascinations with metal, punk, and hip-hop, he almost single-handedly revived rap rock with the ambitious Fashionably Late (2013).
Just Like You (2015), debuted in the Top 5 on the US Rock chart. The grungy and atmospheric Coming Home (2017) demonstrated yet another adventurous side of Radke’s self-expression.
“Losing My Mind” and “Losing My Life” surprised the so-called “scene” all over again in 2018 when he became the first of his peers to swerve from the album format to standalone singles. “Drugs” explored the American substance abuse epidemic and channeled Ronnie’s own heartbreak.
The massive “Popular Monster” became Ronnie’s first No. 1 song on the radio and his first platinum single less than two years after its release. It was also the first No. 1 song on Billboard’s inaugural Hot Hard Rock Songs chart, which considers airplay, streaming, and downloads. “Popular Monster” eventually went double-platinum in the US and 3x platinum in Australia. “ZOMBIFIED” and “Voices In My Head” went to No. 1 back-to-back. “Voices In My Head” was also the No. 1 Song of 2022 at SiriusXM’s Octane. The unconventional, caustic, and super heavy “Watch the World Burn” dominated rock radio in 2023 and improbably became his first Billboard Hot 100 song.
As with the top-notch producers and directors Ronnie has hired to help execute his vision, he’s regularly surrounded himself with incredible live players, resulting in unforgettable performances with various lineups over the years. Radke owns the stage, whether taking the Warped Tour mantle held by My Chemical Romance, Avenged Sevenfold, and Fall Out Boy in the tour’s final years, performing in prominent spots on every major rock festival, or on massive headlining treks.
Popular Monster, the album, marks another chapter in the ongoing story of an artist who continually beats the odds, surmounting obstacles (and adversaries) both within and without.
“Radke stands as one of this generation’s most revered rock frontmen,” wrote the esteemed Forbes Magazine in a 2020 profile. “And maybe even one of the scene’s last true rockstars.”
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.