Dallas/Ft. Worth, Texas – July 23, 2024 – Cumulus Media’s New Country 96.3 (KSCS-FM) in Dallas announces that its Hawkeye In the Morning show joined forces with Tom Thumb grocery stores this month to collect listener donations of more than 20,000 diapers for Cook Children’s Medical Center in Fort Worth. Hawkeye & Michelle’s Diaper Drive kicked off two weeks of collection events at Tom Thumb stores on Monday, July 8th, with on-air host Hawkeye appearing at Tom Thumb in Weatherford. The inaugural event drew donations of more than 4,000 diapers the day it was announced on-air.

Over the following two weeks, New Country 96.3 personalities including Hawkeye, Michelle Rodriguez, Tom Gribble, Rachel Ryan, and Al Farb all hosted their own Diaper Drive events at participating Tom Thumb stores and at Cook Children’s. Together, they collected donations of over 20,000 diapers for Cook Children’s patients and their families.

The diapers will be distributed to multiple departments throughout the hospital. In the Neonatal Intensive Care Unit (NICU) alone, Cook Children’s uses over 600 diapers a day in various sizes.

The idea for Hawkeye & Michelle’s Diaper Drive came from Michelle Rodriguez and Rachel Ryan, who are both currently pregnant with their first children, and wanted to do something to help the community before they both depart for maternity leave.

Michelle Rodriguez, Co-Host, Hawkeye In the Morning, on New Country 96.3, said: “We are so incredibly thankful to our listeners who opened their hearts to help local families who are struggling financially with the heavy burden of medical bills. As an expectant mother, I know firsthand how invaluable these donations will be for families at Cook Children’s. Their kindness and generosity will truly make a difference in these families’ lives.”

Rachel Ryan, On-Air Host, Middays, on New Country 96.3, commented: “Being pregnant, this initiative really hits home for me. I’m so thankful for all our amazing listeners who stepped up to donate. The love and generosity they’ve shown these past two weeks is truly amazing! Texans have the biggest hearts, and these diapers are truly going to make a difference for families all across Texas!”

For more information, visit: www.newcountry963.com.

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.