Cumulus Media’s “Your Music Plus” Audio Series Shines a Light on the Stories Behind the Making of Multi-Platinum Band, Shinedown’s New Single, “Three Six Five”
Audio Feature Will Air on Cumulus Media’s Hot AC Stations Across the U.S. for the Next Eight Weeks
ATLANTA, GA – February 10, 2025 — Cumulus Media (NASDAQ: CMLS) announces the launch this week of the latest installment of its original multi-part audio series, Your Music Plus, featuring an exclusive look behind multi-platinum band, Shinedown’s new single, “Three Six Five.” The audio series brings listeners up close and personal with Shinedown vocalist Brent Smith, who shares insights on the making of “Three Six Five” and what is on the horizon for the chart-topping band. The new Your Music Plus feature runs for the next eight weeks on Cumulus Media’s Hot AC stations across the U.S.
Shinedown is known for its creative dynamism that transcends boundaries, with over 6.5 billion global streams, a record-breaking 21 #1 Rock hits, 15 platinum and gold singles, platinum, or gold certification for all of their albums, 10 million albums sold worldwide, and major media acclaim. The timely and honest messages behind their chart-topping songs resonate with their passionate global audience. With high-octane live shows, an explosive Rock ‘n’ Roll spirit, thought-provoking lyrics, and a melodic sensibility, Shinedown continues its musical journey with the release of “Three Six Five.”
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Cumulus Media is delighted to launch the next Your Music Plus campaign at our Hot AC stations with Shinedown’s emotional anthem, “Three Six Five.” “Three Six Five” captures the journey of grief and remembrance in a positive light that will connect with listeners everywhere. To further enhance the Your Music Plus experience for our audience, Shinedown’s Brent Smith provides exclusive content about the creation of the song and the band’s upcoming plans.”
Tim Dalbec, VP Promotion, Atlantic Records, said: “We are so excited for listeners to get an inside look at the creation of Shinedown’s new single, “Three Six Five”, through Cumulus Media’s Your Music Plus campaign. The song embodies Shinedown’s authentic style, delivering both inspiration and healing. We’re thrilled for Cumulus Media listeners to connect with Shinedown, experience “Three Six Five”, and learn more about the band’s Dance, Kid, Dance Tour, kicking off in late April.”
Your Music Plus highlights new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.
About Shinedown
Multi-platinum band Shinedown have cemented their status as one of the most vital and forward-thinking powerhouses in music, embodying the kind of creative dynamism that transcends boundaries with over 6.5 billion global streams, a record-breaking 21 #1 rock hits, 15 platinum and gold singles, platinum or gold certification for all of their albums, 10 million albums sold worldwide, and major media acclaim. They are known for their timely and honest messages behind their chart-topping songs that resonate with not only their global audience and the rock community, but our culture at large. Hailed for their high-octane live shows, explosive rock ‘n’ roll spirit, thought-provoking lyrics, and melodic sensibility, Shinedown continues to engender diehard love from millions of global fans and has racked up countless sold-out tours and festival headlining slots propelled by the undeniable power of front man Brent Smith’s voice. Shinedown is Brent Smith [vocals], Zach Myers [guitar], Eric Bass [bass, production], and Barry Kerch [drums].
Their masterfully realized, high-concept 7th studio album Planet Zero (Atlantic Records), produced by Shinedown’s Eric Bass, debuted in the Top 5 on the Billboard 200 and the Official UK Albums Chart, and at #1 on 6 other Billboard charts including Top Album Sales, Top Rock Albums, Top Hard Rock Albums, and Top Alternative Albums. The album featured the juggernaut #1 rock single and crossover hit “A Symptom Of Being Human” which hit Top 20 at Top 40 radio, Top 10 at Alternative, Top 15 at Hot AC and has reached over 100 million streams and counting. The album also featured #1 rock singles “Dead Don’t Die” and “Planet Zero,” as well as uplifting and unifying songs like the soaring pop-rock anthem and #1 rock hit “Daylight.” Planet Zero boldly confronted the societal forces that perpetuate divisiveness while offering a restorative path forward through empathy and open conversation - ultimately serving as a reminder that it is our human connections that matter the most. After all, it is the band’s deep-seated striving for unity and mental health awareness that has long been at the heart of their creative output over their 20+ years long career.
History continues to be made as Shinedown is the #1 artist on Billboard’s Greatest Of All Time Mainstream Rock Artists Chart, after notching the most ever #1s (19) in the history of the Mainstream Rock Songs Chart with a string of consecutive #1 hit singles. Mediabase has also cemented Shinedown as the greatest rock band in history with an award for the most No. 1’s, Top 5’s and Top 10’s in Mediabase Active Rock Chart history. The band’s latest hit track “A Symptom Of Being Human,” amassed over 50 million total streams and connected with listeners worldwide across all genres with its uplifting and important message. The track marked a return for Shinedown to non-active rock radio stations for the first time in 15 years following their previous crossover hits “Second Chance” (which peaked at #1 at Top 40) and “If You Only Knew.” Showcasing yet another dimension of their limitless creativity, Shinedown released a feature film in 2021 to accompany their Gold-certified studio album ATTENTION. The film, directed by Bill Yukich (Beyoncé, Metallica), is a riveting visual counterpart to the album’s narrative, weaving its 14 songs about the resolve of the human spirit into a provocative and thought-provoking cinematic journey. The band also released a full line of hot sauces in 2024 in collaboration with specialty sauce artisan Torchbearer Sauces and supported by Warner Music Experience. The flavor series: Symptom Chipotle Garlic Sauce, Devour Pineapple Jerk, and Attention Mango Habanero are available now.
2025 sees the band ready to continue their history making rise as they take on bigger venues and push the boundaries of what it means to be a modern-day rock band. Stay tuned for more…
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.