New Station Features Classic Hits of the 70s 80s, and 90s – And Michigan State Basketball!

FLINT, MI, January 6, 2021 — Cumulus Media announces that it launched a new Classic Hits station in Flint, MI, with the January 1^st debut of K107.3, now airing on a new FM translator at 107.3 FM and on WWCK-AM 1570. WWCK-AM1570 moves to Classic Hits programming from its previous News/Talk format. K107.3 made the format flip as the clock struck midnight, heralding New Year’s Day 2021 with the station’s first song, Stevie Wonder’s “I Wish”. K107.3 features classic hits of the 70s, 80s and 90s, as well as Michigan State Basketball.

Jerry Noble, Program Director, WWCK-AM/FM, commented: “There are so many great artists that other stations had left behind, we felt it was an opportunity for us to bring back the songs Flint can sing along with and enjoy all day at work. Everything from the Bee Gees, Billy Joel, Fleetwood Mac, Earth Wind & Fire, and Bob Seger, to Michael Jackson, Bon Jovi, Prince, & Madonna, and more, all on your radio, office computer, phone, or smart speaker.”

Chris Monk, Regional Vice President/Market Manager, Cumulus Ann Arbor/Flint/Saginaw, noted: “Classic Hits is one of the most popular radio formats in America…and when you listen, you’ll see why. Advertisers will love the audience this station delivers.”

For more information, visit: www.1073flint.com.

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 416 owned-and-operated stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the Masters, the Olympics, the Academy of Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through on-air and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com