YOUNGSTOWN, OH, October 1, 2021 – Cumulus Media announces the launch today of Christmas 104 (WWIZ-FM), The Valley’s Christmas Station, an all-Christmas radio station bringing holiday cheer and the season’s best Christmas music to the Mahoning Valley. Christmas 104 debuted today at 12:25pm on WWIZ-FM, previously programmed as “Z104, The Valley’s Goodtime Oldies” station. “We Need a Little Christmas” by Percy Faith and His Orchestra kicked off the festive and familiar lineup of holiday tunes, which will run through year-end on WWIZ-FM.

Bill Kelly, Vice President/Market Manager, Cumulus Youngstown, said: “We simply want to lift people’s spirits and this is the best way we know how. Santa’s vaxxed and he’s ready to go!”

Charley Connolly, Operations Manager, Cumulus Youngstown, added: “Even before Labor Day, we got calls and emails from people asking when we’re flipping. We’re just giving them what they’re asking for!”

About Cumulus Media

Cumulus Media (NASDAQ: CMLS) is a leading media, advertising, and marketing services company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 413 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the CUMULUS Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.