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Date Article Title
11/1/24 Cumulus Media Reports Operating Results for the Third Quarter 2024
10/21/24 Cumulus Media Announces Conference Call to Discuss Third Quarter 2024 Operating Results
8/2/24 Cumulus Media Reports Operating Results for the Second Quarter 2024
7/19/24 Cumulus Media Announces Conference Call to Discuss Second Quarter 2024 Operating Results
5/3/24 Cumulus Media Reports Operating Results for the First Quarter 2024; Refinances its Capital Structure to Secure Five-Year Maturities Through Successful Debt Exchange and ABL Facility Upsize and Extension
5/2/24 Cumulus Media Announces Expiration and Final Results of Exchange Offer and Consent Solicitation
4/18/24 Cumulus Media Announces Amendment and Extension of Withdrawal Deadline and Expiration Time for Exchange Offer and Consent Solicitation
4/18/24 Cumulus Announces Selected Preliminary Operating Results for First Quarter 2024
4/18/24 Cumulus Media Announces Further Additional Extension of Expiration Time in Exchange Offer and Consent Solicitation Relating to 6.750% Senior Secured First-Lien Notes due 2026
4/17/24 Cumulus Media Announces Further Additional Extension of Expiration Time in Exchange Offer and Consent Solicitation Relating to 6.750% Senior Secured First-Lien Notes due 2026
4/15/24 Cumulus Media Announces Additional Extension of Expiration Time in Exchange Offer and Consent Solicitation Relating to 6.750% Senior Secured First-Lien Notes due 2026
4/10/24 Cumulus Media Announces New Further Extension of Expiration Time in Exchange Offer and Consent Solicitation Relating to 6.750% Senior Secured First-Lien Notes due 2026
4/3/24 Cumulus Media Announces Further Extension of Expiration Time in Exchange Offer and Consent Solicitation Relating to 6.750% Senior Secured First-Lien Notes due 2026
3/27/24 Cumulus Media Announces Extension of Expiration Time in Exchange Offer and Consent Solicitation Relating to 6.750% Senior Secured First-Lien Notes due 2026
3/12/24 Cumulus Media Announces Extension of Early Tender Time in Exchange Offer and Consent Solicitation Relating to 6.750% Senior Secured First-Lien Notes due 2026
2/27/24 Cumulus Media Reports Operating Results for 2023
2/27/24 Cumulus Media Announces Exchange Offer and Consent Solicitation Relating to 6.750% Senior Secured First-Lien Notes due 2026
2/22/24 Cumulus Media Inc. Adopts Limited-Duration Shareholder Rights Plan
Previous Financial Releases
Date Article Title
11/1/24 Cumulus Media Reports Operating Results for the Third Quarter 2024
10/30/24 Cumulus Media Appoints Leslie Whittle as Regional Content Director for CHR Stations Q99.7 in Atlanta and 104.1 KRBE in Houston
10/29/24 Cumulus Media and TuneIn Expand Content Partnership Agreement
10/29/24 Cumulus Media Takes Måneskin Fans Behind the Scenes of Lead Singer Damiano David’s First Solo Project, Single “Born With A Broken Heart’ on “Your Music Plus” Audio Feature
10/21/24 Cumulus Media Announces Conference Call to Discuss Third Quarter 2024 Operating Results
10/2/24 Rich Eisen Podcast Network Expands Programming With Two New Shows for the Cumulus Podcast Network
10/2/24 The Benny Show Joins the Cumulus Podcast Network
9/25/24 Westwood One Syndicated Country Radio Personality Elaina Smith Takes Second Bow as Voice of People’s Choice Country Awards Live From the Grand Ole Opry This Thursday
9/4/24 Cumulus Media’s Westwood One Launches 38th Consecutive Season as the Exclusive Primetime Network Radio Partner of the NFL
8/26/24 Cumulus Media Delivers Coldplay’s New Single, “We Pray” to CHR Stations Across the U.S. in New Your Music Plus Audio Feature Launching Today
8/19/24 Cumulus Media Country Stations Turn Up Kenny Chesney’s New Single, “Just To Say We Did” on “Your Music Plus” Audio Feature Premiering Today Across the U.S.
8/15/24 “The BOB & TOM Show” Signs Multi-Year Deal with Westwood One
8/15/24 Cumulus Media Announces Leadership Changes to the Cumulus Podcast Network
8/6/24 Westwood One Names Steve Harmon New Host of “Country Gold”
8/2/24 Cumulus Media Reports Operating Results for the Second Quarter 2024
7/19/24 Cumulus Media Announces Conference Call to Discuss Second Quarter 2024 Operating Results
7/16/24 Cumulus Media Appoints Tish Boden to Vice President/Market Manager for Cumulus Fayetteville, NC
7/16/24 Bongino Report Early Edition with Evita℠ Joins the Cumulus Podcast Network
7/8/24 Cumulus Media “Your Music Plus” Audio Feature Lights Up Fontaines D.C. Single, “Starburster” on Cumulus’ Alternative Stations Across the U.S.
7/2/24 Mark Levin Extends Contract With Westwood One
7/1/24 Cumulus Media Promotes Shoshana Shapiro to Senior Vice President, Corporate Communications and Marketing
7/1/24 Cumulus Media “Your Music Plus” Audio Feature Shines Spotlight on the Making of Falling In Reverse’s Summer Rock Anthem “All My Life,” Featuring Jelly Roll
6/21/24 Cumulus Media Promotes Alex Cadelago to Regional Vice President
6/17/24 Cumulus Media Orders More Jelly Roll for its Country Stations in “Your Music Plus” Audio Feature on the Making of the New Single “I Am Not Okay”
6/12/24 Cumulus Media Promotes Kriston Aitken to Chief Human Resources Officer
6/3/24 Cumulus Media and Signal Hill Insights Release Podcast Download – Spring 2024 Report
5/17/24 “KMJ: 100 Years in the Valley” Documentary on Cumulus Media’s News Talk 580 and 105.9 KMJ in Fresno, CA, Earns Regional Emmy Nomination
5/13/24 Cumulus Media Appoints Country Programmer Travis Daily as Vice President of Country
5/13/24 Cumulus Media Takes Alternative Rock Fans Behind the Making of Glass Animals’ First Single From Their Upcoming Album, I LOVE YOU SO F***ING MUCH in New “Your Music Plus” Audio Feature
5/13/24 Cumulus Media Promotes Steve Holm to Regional Vice President/Market Manager for Cumulus Grand Rapids/Muskegon, MI
5/8/24 Cumulus Media Welcomes the Candy Valentino Show to the Cumulus Podcast Network
5/8/24 Cumulus Media Names Mike Eaby Vice President/Executive Producer of Westwood One Sports
4/29/24 Cumulus Media Takes Rock Fans Backstage With Mötley Crüe in “Your Music Plus” Audio Feature Sharing Stories Behind the Making of the Band’s New Single, “Dogs of War”
4/18/24 Cumulus Announces Selected Preliminary Operating Results for First Quarter 2024
4/15/24 Cumulus Media Takes Country Music Fans Behind the Scenes for the Making of Zac Brown Band’s Ultimate Summer Single “Tie Up” in “Your Music Plus” Audio Special, Debuting Today Across the U.S.
4/4/24 Cumulus Media’s Westwood One presents exclusive full-court audio coverage of the 2024 NCAA® Division I men’s and women’s basketball Final Four® and National Championship games on multiple platforms
4/4/24 Cumulus Media’s Westwood One to broadcast the NCAA® Division I men’s Final Four® and National Championship game in Spanish for the seventh straight tournament
4/3/24 Cumulus Media and Westwood One Personalities Honored With Four 2024 Gracie Awards for Outstanding Programming By, For, and About Women
3/19/24 Cumulus Media’s Westwood One Presents Exclusive Multiplatform Audio Coverage of the 2024 NCAA® Men’s Basketball Tournament
3/14/24 Cumulus Media’s Westwood One Launches “Today in Women’s Sports”
3/7/24 Cumulus Media’s Westwood One Presents Audio Coverage of 2024 College Basketball Conference Championship Week
2/20/24 Pearl Jam’s New Single “Dark Matter” to Headline Cumulus Media’s New “Your Music Plus” Audio Feature, Airing for the Next Eight Weeks on Cumulus Rock and Alternative Stations Across the U.S.
2/12/24 Cumulus Media Releases Exclusive Audio Special Featuring Insights and Stories Behind the Making of Multi-GRAMMY Nominee, Jelly Roll’s New Single, “Halfway to Hell”
2/12/24 Cumulus Media Announces Conference Call to Discuss Fourth Quarter and Full Year 2023 Operating Results
2/8/24 Westwood One Presents Super Bowl LVIII Game-Day Coverage With an All-Pro Broadcast Team
1/26/24 Westwood One to Broadcast NFL Conference Championship Sunday, Presented by Intuit Turbo Tax
1/8/24 America in the Morning Launches on the Cumulus Podcast Network
1/3/24 The Ed Mylett Show Joins the Cumulus Podcast Network
12/21/23 Biggerpockets Podcast Network Moves to Cumulus
12/11/23 Cumulus Media Delivers Country Superstar Jason Aldean’s New Single, “Let Your Boys Be Country” to Country Audiences Across the U.S. Through Latest “Your Music First” Audio Series Installment, Airing For the Next Eight Weeks on Cumulus Country Stations
12/8/23 Cumulus Media’s Westwood One Presents Exclusive National Audio Coverage of the 124th Army-Navy Football Game
12/7/23 Cumulus Media Promotes Holly Paras to Regional Vice President
12/6/23 Dan Bongino Extends Contract With Westwood One, Recommits to Broadcast Radio
12/4/23 Cumulus Media Taps Collin Jones to Lead Westwood One
12/4/23 Cumulus Media and Signal Hill Insights Release Podcast Download – Fall 2023 Report
12/1/23 Cumulus Media Promotes Beth Coughlin to Regional Vice President
11/30/23 Westwood One and NFL Discuss Partnership and the Power of Audio in Live Chat
11/29/23 Cumulus Podcast Network to Provide Brand Safety & Suitability Measurement Through Barometer
11/22/23 Cumulus Media’s Westwood One Presents Exclusive National Audio Coverage of Six NFL Games Over the Thanksgiving Holiday Weekend
Previous Company Releases
Date Article Title
11/15/24 Cumulus San Francisco Announces Strategic Operating Moves
11/8/24 Lehigh Valley’s Christmas Tradition Gets a Holly Jolly Boost
11/4/24 Cumulus Media Brings Classic Rock to Southern New England With Launch of 106.3 The Wolf/WWKX-FM in Providence, RI
10/17/24 Cumulus Media’s Q101 Chicago Announces All-Star Alternative Music Lineup for Twisted XMAS 2024 Concert Series on December 10th-13th at Byline Bank Aragon Ballroom
9/12/24 Cumulus Media Rocker 99ROCK/99.5 WKSM-FM Brings Stroke Mastro to Mornings in Fort Walton Beach, FL, as On-Air Host of “The Morning Movement” With Taryn Driggers
9/12/24 92 PRO-FM Expands Morning Talent Lineup With Return of Kim Zandy, Who Joins Bekah Berger and Jay Buff as Co-Host of “92 PRO-FM Mornings,” New England’s Most Entertaining Top 40 Morning Radio Show
9/3/24 Cumulus Media Appoints McConnell “Large” Adams as Program Director for Central Arkansas’ Number One Hit Music Station, Alice 107.7/KLAL-FM and B98.5/KURB-FM, Little Rock’s At-Work Station and Home of Today’s Hits and Yesterday’s Favorites
8/26/24 Cumulus Media Welcomes Erik Gee as New Program Director and Morning Show Host for KQSM 92.1 The Ticket, Kicking Off Exciting New Chapter for Sports Radio in Northwest Arkansas
8/16/24 Cumulus Media Bolsters Programming Organization With Multiple Promotions in Key Louisiana Markets
8/12/24 On-Air Personality Monique Jordan Heads to Memphis as Midday Host for Cumulus Media’s 103.5 WRBO, the Best Mix of R&B
7/23/24 Cumulus Media Promotes Mike Hohler to Program Director for Powerhouse San Francisco Bay Area Sports Stations KNBR-AM/FM, KGO, and KTCT
6/10/24 Award-Winning Chicago On-Air Personality Ray Stevens Debuts New Morning Show Today on Cumulus Media’s 890 WLS-AM
5/17/24 “KMJ: 100 Years in the Valley” Documentary on Cumulus Media’s News Talk 580 and 105.9 KMJ in Fresno, CA, Earns Regional Emmy Nomination
5/8/24 Bobby Novosad, Longtime Lafayette Morning Show Personality and Brand Manager for Cumulus Media, Honored by the Louisiana Association of Broadcasters With Lifetime Achievement Award
5/6/24 Cumulus Media Names Veteran Country Programmer John E Kage as Program Director of 93.3 The Bull/KUBL-FM in Salt Lake City
5/6/24 Cumulus Media Appoints Tori Dunn as Promotions Director and Morning Co-Host of Kat Country 103/KATM-FM in Stockton-Modesto, CA
5/2/24 Brian Kilmeade Joins Powerhouse Weekday Lineup in Dallas on Cumulus Media’s News and Information 570 KLIF/96.3 FM HD2
4/30/24 Cumulus Media Promotes Sarah Hamilton to Program Director of Savannah Country Station KIX96/WJCL-FM
4/18/24 Cumulus Media’s News Talk 580/105.9 KMJ in Fresno, CA, receives multiple honors today at Fresno City
4/15/24 CMA Award-Winning Personality Amanda Valentine Joins Cumulus Cincinnati’s Cat Country 94.1/WNNF-FM Weekday Lineup as On-Air Host, Afternoon Drive
4/12/24 Cumulus Media’s WLS-AM 890 in Chicago Celebrates 100 Years On-Air
4/9/24 Cumulus Detroit News/Talk Station 760 WJR Honored by the Michigan Association of Broadcasters With 10 Broadcast Excellence “Best Of” Awards, Including Market One Commercial Radio Station of the Year
4/1/24 Cumulus Media Appoints Travis Daily as Brand and Content Manager for Nashville Country Stations 103.3 Country/WKDF-FM and 95.5 Nash Icon/WSM-FM
3/20/24 Cumulus Media Oxnard/Ventura and L.A. Dodgers Baseball Extend Long-Term Broadcast Partnership
3/20/24 Chicago Cubs Legend Slammin’ Sammy Sosa Comes Home and Does His First Interview in Years With Chicago Media on Cumulus Media’s WLS-AM 890
3/5/24 Chris Elliott Brings Multi-Format Programming Experience to Cumulus Cincinnati as Program Director of Cat Country 94.1/WNNF-FM and Classic Rock Station 92.5 The Fox/WOFX-FM
3/5/24 Buck Reising’s Star Rises in Nashville, as 104.5 The Zone Doubles Down on Popular Midday Sports/Talk Host
3/4/24 Cumulus Media Debuts 106.1 The Ticket, New Orleans’ Destination Sports/Talk Station, Featuring FOX Sports Radio and Local Sports Programming
2/8/24 Cumulus Media Partners With Vitalant Blood Donation for Successful Blood Drive in Albuquerque
2/5/24 Cumulus Media Chicago Launches Q101 Podcasts, a New Podcast Platform Featuring Four Podcasts From Q101- Chicago’s Alternative
1/24/24 Cumulus Media DFW’s Sportsradio 96.7 FM/1310 AM The Ticket Kicks Off Year-Long Celebration of 30 Legendary Years This Friday at 30th Birthday Party at House of Blues in Dallas
1/23/24 Indy’s Sports Ticket 1430 AM to Launch “The Dan Dakich Show,” Airing Weekdays From Noon-3pm Beginning Monday, January 29th
1/23/24 Detroit Sports Personality Anthony Bellino Debuts on 760 WJR Today as Co-Host of “SportsWrap” With Host Lomas Brown
1/4/24 Cumulus Media Appoints Justin Schaflander as Vice President of Sales for Atlanta Market
1/4/24 Cincinnati Radio Personality Jim Day Takes Morning Mic at Cumulus Media’s Classic Hits Station 103.5 WGRR-FM
1/2/24 Matt Malone Joins Deb Honeycutt and Kevin Freeman as New Co-Host of Mornings on Indianapolis Country Station 95.5 WFMS-FM
1/2/24 Cumulus Media Transforms News/Talk Landscape in Dallas/Fort Worth With Launch of New WBAP Simulcast on 93.3 FM and Four Key Additions to Cumulus Dallas/Fort Worth News Team
11/27/23 New Country 96.3’s “Hawkeye in the Morning” Hosts Take Home CMA Broadcast Award for Major Market Broadcast Personality
11/22/23 Cumulus Media’s 95.5 WFMS-FM “Stuff the Studio” Holiday Toy and Gift Drive to Benefit Boys & Girls Clubs of Indianapolis
11/22/23 Cumulus Media’s 105.7 THE X Raises Over $350,000 for Harrisburg-York-Lancaster’s Children’s Miracle Network in 17th Annual People’s Pay 4 Play Radiothon
11/21/23 Cumulus Media’s 99X Atlanta Welcomes the Return of Original 99X On-Air Host, Jill Melancon
Previous Local Releases
Date Article Title
11/20/24 Cumulus Media’s 97.5 WABD Presents Successful Annual Camp Out for Hunger Food Drive Benefiting Gulf Coast Families
11/15/24 Cumulus Media Stations to Host 4th Annual Holiday Food Drive Next Saturday to Benefit Food Banks in the Lehigh Valley and Poconos
11/11/24 Cumulus Media Saginaw’s The Rock Station Z93 and PD Matt Bingham Break Mid-Michigan Fundraising Record for the American Cancer Society’s Annual Men Wear Pink Campaign to Fight Breast Cancer
11/8/24 104.1 KRBE, Houston’s #1 Hit Station, Drives Over 3,000 Pounds of Food Donations to the Houston Food Bank Through Successful 2nd Annual Turkey Tour With Kevin & Audrey
11/5/24 Cumulus Memphis’ Rock Station 98.1 The Max Raises Over $920,000 for Ronald McDonald House Charities of Memphis in Record-Breaking 34th Annual Radiothon 
10/24/24 I-95, The Rock of Savannah, Savannah Harley-Davidson, and the Savannah H.O.G. Chapter Raise Funds for Breast Cancer Charity, Margie’s Army Foundation, at 4th Annual SAVE THE TA-TAS Poker Run
10/1/24 Cumulus Fresno’s NewsTalk 580/105.9 KMJ Partners With Gar Bennett to Raise a Record-Breaking $493,000 for the Central California Food Bank in 11th Annual Feeding Families Fund Drive
7/23/24 Cumulus Media’s New Country 96.3 and Tom Thumb Stores Partner for Hawkeye and Michelle’s Diaper Drive, Driving Donations of Over 20,000 Diapers for Cook Children’s in Fort Wort
5/30/24 Cumulus Media’s Three Buffalo, NY, Music Stations Raise Over $430,000 in Just 24 Hours for the John R. Oishei Children’s Hospital
5/7/24 Cumulus Media Albuquerque’s Annual Rock and Brew Book Drive Collects Donations of Over 5,100 Books for Albuquerque Area Children’s Summer Reading Fun
3/25/24 Cumulus Media’s New Country 96.3 and 99.5 The Wolf Raise $260,000 for Cook Children’s Medical Center at Third Annual Texas Independence Jam at Billy Bob’s Texas
3/11/24 Cumulus Des Moines Radio Stations Nash FM 97.3 and 95 KGGO Raise Over $78,000 for St. Jude Children’s Research Hospital During Annual Music Gives to St. Jude Kids Radiothon
3/8/24 Cumulus Bloomington Radio Stations Raise Over $103,000 in Annual Two-Day Cumulus Cares for St. Jude Kids Radiothon Benefiting St. Jude Children’s Research Hospital
3/6/24 Cumulus Youngstown’s K105/WQXK-FM Drives Community Donations of More Than $147,000 to St. Jude Children’s Research Hospital in Annual Country Cares for St. Jude Kids Radiothon
3/6/24 Cumulus Media Stations in Savannah, GA, Raise Over $103,000 for St. Jude Children’s Research Hospital in Successful Annual Two-Day On-Air and Online Radiothon
2/28/24 Cumulus Detroit’s 760 WJR Joins The Salvation Army of Metro Detroit to Raise More Than $1.6 Million to Help the Area’s Hungry and Homeless Through 37th Annual Bed & Bread Club Radiothon
2/28/24 Cumulus Media Stations KAT Country 103/KATM-FM and 104.1 The Hawk (KHKK-FM) Join Forces in Stockton, CA, to Raise Over $210,000 in Dual Annual Radiothons Benefiting St. Jude Children’s Research Hospital
2/26/24 Cumulus Bloomington Radio Stations Raise Over $103,000 in Annual Two-Day Cumulus Cares for St. Jude Kids Radiothon Benefiting St. Jude Children’s Research Hospital
2/21/24 Cumulus Wilmington Radio Stations Raise Over $70,000 in 26th Annual Cumulus Cares for St. Jude Kids Radiothon Benefiting St. Jude Children’s Research Hospital
1/30/24 Cumulus Media’s DFW Radio Stations Raise A Record-Breaking $2.69 Million for Local Charities in 2023
12/22/23 Cumulus Media’s Newstalk KBOI and the U.S. Marine Corps Reserve Once Again Break Records in “Idaho’s Largest Toy Drive,” an Annual 12-Day Holiday Toy Drive Benefiting Toys for Tots
12/20/23 Cumulus Cincinnati’s Warm 98.5 Dragonfly Radiothon Raises Over $40,000 to Help Tri-State Area Children Battling Pediatric Cancer and Their Families
12/19/23 Cumulus Indianapolis’ 104.5 WJJK and 95.5 WFMS Join Forces to Raise $188,240 for St. Jude Children’s Research Hospital in Two-Day Radiothons
12/19/23 Cumulus Des Moines Country Station 92.5 KJJY Raises $131,146 for Critically Ill Iowa Children and Their Families During Annual Two Days of Compassion Radiothon
12/12/23 Cumulus Media’s DFW Country Stations New Country 96.3 and 99.5 The Wolf Team Up to Raise $1,071,096 for Fort Worth’s Cook Children’s, a Children’s Miracle Network Hospital
12/12/23 Cumulus Albuquerque’s 92.3 KRST Country Breaks Fundraising Record in Fifth Annual KRST Country Cares for St. Jude Kids Radiothon
12/12/23 Cumulus Houston’s 104.1 KRBE Raises $194,000 for Texas Children’s Hospitals Through Second Annual Houston’s Little Heroes Radiothon
12/7/23 Cumulus Media’s 104.5 WJJK and 95.5 WFMS to Host Two-Day Radiothons to Raise Funds for St. Jude Children’s Research Hospital
12/4/23 99.5 WZPL’s “Smiley Morning Show” Make-a-Wish Request-a-Thon Raises Over $1 Million for Make-A-Wish Foundation of Ohio, Kentucky & Indiana
12/4/23 Cumulus Media’s WMAL Raises More Than $413,000 to Help House Families of Injured Military Members in 21st Annual WMAL Operation Fisher House Radiothon
11/30/23 New Country 96.3’s Hawkeye and Michelle Rodriguez of “Hawkeye in the Morning” Collect Over 152,869 Holiday Cards for the Troops This Holiday Season
11/27/23 Cumulus Tucson’s 97.5 The Vibe to Host Second Annual “DJs for PJs” Pajama and Book Drive Benefiting Tucson Area Children in Need
11/27/23 99.5 WZPL’s “Smiley Morning Show” Kicks Off Annual Make-A-Wish Request-A-Thon This Thursday, November 30th
11/22/23 Cumulus Media’s 95.5 WFMS-FM “Stuff the Studio” Holiday Toy and Gift Drive to Benefit Boys & Girls Clubs of Indianapolis
11/22/23 Cumulus Media’s 105.7 THE X Raises Over $350,000 for Harrisburg-York-Lancaster’s Children’s Miracle Network in 17th Annual People’s Pay 4 Play Radiothon
All Community Service Releases

For Press Inquiries: press@cumulus.com

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees.